For the RSA Student Design challenge I chose the ‘Healthy Hearts’ brief which was about helping Cardiovascular Disease sufferers live a healthier lifestyle. I created a set of impactful adverts which would hopefully encourage sufferers to cut out the three main risk factors (bad diet, smoking and drinking alcohol) from their lifestyle to avoid further complications.
With the posters I created, I wanted to make the imagery as impactful as possible without disgusting the viewers to much. I felt like the image of the human heart pictured directly with the major health risks in an unflattering manor was very effective. alongside the short phrases and contrast against the neutral backgrounds.
These are the RSA boards which explain the project into further detail, they can be downloaded using the link below
